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USPS: Holiday Canvas Ad

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USPS: Holiday Canvas Ad

5.00

Facebook Canvas Ads allow brands to bring their content to life through an interactive in-app experience. Our team set out to be the first in our office to explore this new ad offering. Leveraging existing assets, crafting a story around it and pushing consumers to key parts of www.usps.com was an extremely fun challenge. Upon launch, it became the best performing piece of content across all key metrics created for the USPS®.

In addition to designing the canvas ad, playing an instrumental role in the concept development and storyboarding the flow of the piece provided the opportunity to use a wider range of creative skills. 

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Designed at: Weber Shandwick
Creative Direction: Amil Husain
Art Direction: Baird Clinkscales
VFX Artist: David Ariew

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Facebook Canvas Ads allow brands to bring their content to life through an interactive in-app experience. Our team set out to be the first in our office to explore this new ad offering. Leveraging existing assets, crafting a story around it and pushing consumers to key parts of www.usps.com was an extremely fun challenge. Upon launch, it became the best performing piece of content across all key metrics created for the USPS®.

In addition to designing the canvas ad, playing an instrumental role in the concept development and storyboarding the flow of the piece provided the opportunity to use a wider range of creative skills. 

_

Designed at: Weber Shandwick
Creative Direction: Amil Husain
Art Direction: Baird Clinkscales
VFX Artist: David Ariew

Recording of the USPS® Holiday 2016 Canvas Ad in the Facebook app.