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UM Environmental Design

5.00
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UM Environmental Design

5.00

Environmental design determines how consumers move about a space and in the case of Union Market, many of the property's major events. Having the opportunity to extend the work I was doing for Thread at Dock5 into the environmental space was a welcomed challenge. I worked with UM's interior designer to create the signage for various Thread retailers. Additional brand boxes (48" x 96") were made to help enhance the retail experience during the event including directories, music playlists and photobooth backdrops. As another extension of this effort, I also created flyers with QR codes and chalkboard signage for day-of directional purposes. Each piece helped drive traffic to the venue, sell tickets and/or activate various locations around the retail space.

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Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick & Sasha West

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Environmental design determines how consumers move about a space and in the case of Union Market, many of the property's major events. Having the opportunity to extend the work I was doing for Thread at Dock5 into the environmental space was a welcomed challenge. I worked with UM's interior designer to create the signage for various Thread retailers. Additional brand boxes (48" x 96") were made to help enhance the retail experience during the event including directories, music playlists and photobooth backdrops. As another extension of this effort, I also created flyers with QR codes and chalkboard signage for day-of directional purposes. Each piece helped drive traffic to the venue, sell tickets and/or activate various locations around the retail space.

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Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick & Sasha West

Thread at Dock5 photos by Joy Asico for Union Market. 
Additional photo by RackedDC.