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TIAA: Lifetime Income Survey Canvas Ad

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TIAA: Lifetime Income Survey Canvas Ad

5.00

The annual release of TIAA's Lifetime Income Survey needed smart and engaging promotion to reach it's current and prospective clients. Our team identified some of the survey's key findings and came up with several content pieces, one being a Facebook Canvas.

Viewers were presented with two lifetime income options as a prompt to engage with the content. We used information from the survey to educate our audience regardless of their choice and ultimately drive to a landing page. The ad received more than 1 million impressions and almost half a million engagements. 

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Designed at: Weber Shandwick
Art Direction: Baird Clinkscales
Animation: Alkemy X

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The annual release of TIAA's Lifetime Income Survey needed smart and engaging promotion to reach it's current and prospective clients. Our team identified some of the survey's key findings and came up with several content pieces, one being a Facebook Canvas.

Viewers were presented with two lifetime income options as a prompt to engage with the content. We used information from the survey to educate our audience regardless of their choice and ultimately drive to a landing page. The ad received more than 1 million impressions and almost half a million engagements. 

_

Designed at: Weber Shandwick
Art Direction: Baird Clinkscales
Animation: Alkemy X

Recording of the TIAA 2017 Lifetime Income Survey Canvas Ad in the Facebook app.