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Thread at Dock5

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Thread at Dock5

5.00

Thread at Dock5 was a three-day pop-up shop held at Union Market's Dock5 space. It is an "edited mix of fashion, art, home, children's clothing and accessories."  Brand guidelines created by my senior were used to create much of the print collateral for the inaugural event. 

When Thread was held for a second time, a new color palette was among some of the changes made as the brand sought a slight refresh. A plethora of print, web and social media graphics were created to promote the event and help shoppers move around the retail space. Some 20,000 consumers attended the event that weekend.

Please see below for a digital view of the retailer preview made for the Spring 2014 event. It was instrumental in providing Union Market's daily visitors with insight on which retailers would be at the weekend pop-up.

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Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick

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Thread at Dock5 was a three-day pop-up shop held at Union Market's Dock5 space. It is an "edited mix of fashion, art, home, children's clothing and accessories."  Brand guidelines created by my senior were used to create much of the print collateral for the inaugural event. 

When Thread was held for a second time, a new color palette was among some of the changes made as the brand sought a slight refresh. A plethora of print, web and social media graphics were created to promote the event and help shoppers move around the retail space. Some 20,000 consumers attended the event that weekend.

Please see below for a digital view of the retailer preview made for the Spring 2014 event. It was instrumental in providing Union Market's daily visitors with insight on which retailers would be at the weekend pop-up.

_

Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick

Thread at Dock5 photos by Leigh Vogel & Master Williams for Union Market and Adele Chapin for Racked DC.
Instagram photo by @ecochicstyle. Additional photo by Nicole Lanteri.