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Thread at Dock5

5.00
Thread at Dock5
Thread at Dock5
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Thread at Dock5 flyer
Thread at Dock5 handout
Thread at Dock5 handout
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Thread at Dock5 flyer
Thread at Dock5 flyers
Thread at Dock5
Thread at Dock5
Thread at Dock5 social media
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Thread at Dock5
Thread at Dock5 retailer preview

Thread at Dock5

5.00

Thread at Dock5 was a three-day pop-up shop held at Union Market's Dock 5 space. It was described as an "edited mix of fashion, art, home, children's clothing and accessories." Joining the team in October with a November launch required quickly jumping in to tackle a range of projects. 

For the second edition of Thread, a new color palette were among some of the changes made as the brand sought a slight refresh. A number of signage, print pieces and digital content were created to promote the event and help shoppers move around the retail space. Some 20,000 consumers attended the event.

Please see below for a digital view of the retailer preview made for the Spring 2014 event. It was instrumental in providing Union Market's daily visitors with insight on which retailers would be at the pop-up.

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Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick

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Thread at Dock5 was a three-day pop-up shop held at Union Market's Dock 5 space. It was described as an "edited mix of fashion, art, home, children's clothing and accessories." Joining the team in October with a November launch required quickly jumping in to tackle a range of projects. 

For the second edition of Thread, a new color palette were among some of the changes made as the brand sought a slight refresh. A number of signage, print pieces and digital content were created to promote the event and help shoppers move around the retail space. Some 20,000 consumers attended the event.

Please see below for a digital view of the retailer preview made for the Spring 2014 event. It was instrumental in providing Union Market's daily visitors with insight on which retailers would be at the pop-up.

_

Designed at: EDENS for Union Market
Art Direction: Danielle McKenrick

Thread at Dock5 photos by Leigh Vogel & Master Williams for Union Market and Adele Chapin for Racked DC.
Instagram photo by @ecochicstyle. Additional photo by Nicole Lanteri.