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Logan Business District

5.00
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Logan Business District

5.00

The Logan Business District brand and integrated marketing campaign was the final piece of a collaborative project held at PhilaU. The finished deliverables would be used in an initiative to revitalize a Philadelphia neighborhood. Using research conducted by our peers in a variety of other majors, two designers and I set out to brand the business district. Each of us presented three of our own approaches to our clients, the director and manager of the Logan CDC. After this direction was selected to be further developed, I also came up with the district’s new slogan, “Shop. Dine. Love Logan.”

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Designed at: The Philadelphia University Design Workshop(PUDW) for the Logan Business District
Professor: Frank Baseman

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The Logan Business District brand and integrated marketing campaign was the final piece of a collaborative project held at PhilaU. The finished deliverables would be used in an initiative to revitalize a Philadelphia neighborhood. Using research conducted by our peers in a variety of other majors, two designers and I set out to brand the business district. Each of us presented three of our own approaches to our clients, the director and manager of the Logan CDC. After this direction was selected to be further developed, I also came up with the district’s new slogan, “Shop. Dine. Love Logan.”

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Designed at: The Philadelphia University Design Workshop(PUDW) for the Logan Business District
Professor: Frank Baseman

Marketing Campaign Designers/Team Members: Jewéll Richardson and Kristin Ward (See it here.)